Tyler Gile Marketing Blog

  Wendy’s Twitter Account The company I selected was Wendy’s fast food restaurant. Over the past couple years Wendy’s has been a relatively successful company, but what has gotten more people's attention is their use of social media, especially Twitter. Wendy’s might not be the most popular fast food restaurant compared to others like McDonalds or Burger King, but through Twitter Wendy’s has definitely surpassed those two with their social media presence and following. Whenever Wendy’s tweets immediately people are interacting with it, and commenting. Sometimes the tweet becomes so viral that it ends up being featured on the Twitter trending page.  Wendy’s value proposition from the start of their restaurant has always been serving quality food and doing the right thing for their customers. As a fast food restaurant Wendy’s has made it their mission to always be open with the people about their food.  Tweet 2,4,8:      One thing Wendy’s is known for is ...

Oreo Doomsday Vault      Many people may recall the asteroid that was supposed to fly by the earth during 2020, but it really only had a .41% chance of actually hitting the planet. For some people that .41% chance was enough to spark some conversations and drama. Oreo on the other hand decided that if this asteroid did indeed hit the planet, their cookies would be safe from an all out extinction. So what did they do, they built an Oreo Doomsday Vault. Yes, a real vault built into the side of a hill in Norway to ensure the delicious oreo cookie is preserved through the fallout. This crazy marketing plan caught my attention because of how outlandish it is, and secondly because of the collaboration they had with Markus Thorland who specializes in building vaults!      The article goes into further detail about the marketing and advertising plan, and there are a few main takeaways from that. First Oreo has been the best selling cookie for some time and the l...

      Hey my name is Tyler Gile  I'm currently a sophomore at LBCC studying business. My career goal from studying business is to eventually get my accounting degree and then get my CPA after that!     The main reason I decided to enroll in this course is because marketing is one of the many main operations when it comes to running a  successful business. So I figured if I'm going into accounting I should know as much possible about business. I also found my marketing class in high school to be enjoyable, so why not take this class. When it comes to what I want to learn from this class I would say the biggest thing for me would be learning the different marketing strategies that big corporations use to get new consumers on their product.     Outside of school I like to stay busy if that comes from staying active, or working. As long as I have something to do  I'm happy. Recently I've been staying pretty active from hi...